E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan
Update: 2024-09-25
Description
Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.
In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.
We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.
Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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